Being able to have opt in forms through out your website, that you can email separate company emails to notify you which form the reader filled out on a certain page.
Ex Reader fills out form for free workout email goes to firstname.lastname@example.org
reader fills out form on private training email goes to Privates@company.com
And every from filled out would all end up on wodify leads list for future contacts.
That or more pick list on the lead contact form may help with this.